Posts from — December 2006

This is part 3 in the series of “How to Succeed in 2007.” This series is about my thoughts on the CNN Money Article “How to Succeed in 2007.” You may want to start with part 1 and part 2.

Jeff Goodby
Co-founder, Goodby Silverstein & Partners
Remake Ad Campaigns for the Digital Age

“Our campaigns are a lot more work now. Our “Got Milk” campaign was based on the fact that milk made you sleep better and rebuilt muscles. So we created TV commercials where aliens came and abducted cows and took them back to their planet, because their bones were weak and they needed more sleep. Then we made a website for angry farmers, Cowabduction.com. We put up notices around the city about the missing cows. And we made another website promoting the aliens’ point of view. The campaign was such a success that we’re releasing it in theaters.”

This one just cracks me up. I loved that commercial series.

While this may seem totally unrelated to finances, I promise you it is. [Read more →]

I’m proud to announce that the WallerBlog Resource Center is now online!

Come check it out. It has my recommended reading list as well as access to any financial book, magazine, software, or video around!

Take a look at it and give me some feedback.

This is part 2 in the series of “How to Succeed in 2007.” This series is about my thoughts on the CNN Money Article “How to Succeed in 2007.” You may want to start with part 1.

Eric Schmidt
CEO, Google
SUCCEED WITH SIMPLICITY

“Silicon Valley companies have a tendency to develop these systems that rely on complexity. But it produces things like the personal computer running Windows. Google from the beginning focused on the simple search box, the simple search page.

We have the tiger by the tail in that we have this huge phenomenon of personalization. Now we need to make it simpler for people. We are trying to shape the innovation going forward from here and get things more integrated, make Google more integrated. [Read more →]