Change Your Blog Theme to Generate More Money

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When I resurrected this blog at the beginning of this month, I decided to redesign the whole site from the ground up. One, I wanted a fresh start. It feels good to have a new design. If you don’t like the way your blog looks why would you want to put your efforts into it? I also wanted to ensure that this new theme would be better from a monetization standpoint also. Who doesn’t like more money?

In my search for a new template, there were a few key things that I was looking for. If you decide to change your theme too, make sure the following is true if you want to grow your blog and make more money!

Make sure your RSS button is visible

Until you have thousands of pages indexed by Google (and even when you do), your best bet for having an active organic blog is by having an active community of subscribers. The best way to grow this is by consistently promoting your RSS feed. Throw it in people’s face…

Subscribe to my feed!

…you can also accomplish this by having a subscription button in a prominent place. On WallerBlog dot Com you can see it proudly displayed on the top right. My RSS subscribers have increased 50% in the last 15 days that this template has been live. Make sure your RSS button is in a visible place.

Make sure the majority of your advertising is above the fold

Whether you’re monetizing your blog with Adsense, affiliate programs or private ads, all will earn you more when they’re above the fold. These ads will have greater click through rates. This obviously earns you more money on CPC advertisers like Adsense and gives you a better chance at making some cash on an affiliate sale. It will also earn you more on private ad sales. Advertisers that get good traffic from an ad are happy advertisers. Happy advertisers are more likely to renew the ad on your blog. Keep your ads above the fold.

Make sure your new theme is sticky

Let’s face it, the majority of us live and die by the traffic sent via search engines (read Google) and this group is a fickle bunch. When searching for something, 75% of people will spend no more than a few seconds glancing at your site to see if it has whatever they were searching for. What they see in those few seconds has to grab their attention. This does not mean to blind them with your amazing color scheme. (Here’s another incredible use of html.) Make sure that your site loads quickly, is easily navigable and, most importantly, is readable. This keeps people on your site longer which increases the odds of you either gaining a new subscriber or making more money! (That’s the whole point, right?) Make sure your theme is sticky.

If you’re just starting a blog or you’re thinking about remodeling, be sure that you pick a theme that will help and not hinder your blogging. The design you choose has a tremendous impact on your ability to gain new subscribers and generate revenue.

Tagged as:  adsense · affiliate programs · Google · monetization · Money · new template · redesign · revenue · subscribers · traffic