If you run out to Google and you search for ways to get quick traffic to your affiliate offers, you’ll no doubt find the ‘Gurus’ that tell you that PPC is king. They’ll tell you to generate a list of keywords and create several ad groups centered around groups of 50 or so keywords. They’ll give you numbers and show you how to calculate the maximum CPC that you should bid. Then they’ll tell you to split test ads and focus on getting your click through rate up. They’ll also tell you to avoid the content networks and CPM ads like the plague. “Oh, they don’t convert well.” “You’re just throwing your money out the window.” You know what?
These marketing gurus either don’t know what they’re talking about (possible) or they aren’t telling the whole story (more likely.) There are 2 sources of affiliate traffic that you can’t live without. These are sources that I’ve seen very few talk about. Want to know what they are? Would you believe that some of the best sources of traffic for your affiliate offers are the very things that marking ‘gurus’ tell you to avoid - ads run on content networds (e.g. AdSense) and CPM banners. Don’t believe me?
Notice a little jump in there? Look at how my earnings increased on 8/17. That’s right when I started tapping into these sources. Think about this…
Ads on the content network are dirt cheap. You don’t have to worry about quality score and click through rates. That means that you can literally get clicks for $0.05! The only way you’ll pull that off in search is if you have a super quality score.
Also, you’ll usually get 10x more impressions on the content network. Even if a term doesn’t get a large number of searches, there could be thousands of relevant sites out there that your ad could be displayed on. Even with a low click through rate, you’ll generally get more traffic than you would with search.
CPM Banners are a different kind of animal. The main concern of PPC ads (making sure you get quality clicks) doesn’t apply here. The whole point is to get as many clicks as you possibly can per 1,000 views. With an effective banner, you can get clicks for $0.01 or even less! Now, your traffic may not be as high of quality, but your getting 10 clicks for the price of one (compared to a cheap PPC campaign)
Using CPM banners I’ve run campaigns that have a 5,000% ROI! How’s that for a return?
If you’re doing any kind of affiliate marketing, you should always consider running CPM banners and content network campaigns. I can almost guarantee that your earnings will increase!
Try Market Leverage I’ve Made Over $3,000 profit this month!
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Jeremy,
Nice job so far for August! With the Double Play Triple Pay rewards we have this month, you will earn triple the rewards if you doubled last months earnings. If you need anything or have any questions please reach to Erick or I and we would be glad to help.
~Debby
Thanks Debbie – if everything stays on track, I should double my earnings from last month. I’m looking forward to that $150 Amex card