I’ve recently delved into the world of affiliate marketing. I’ve seen the stuff for years, but never really gotten into it. The idea is simple enough, you get paid a “commission” for selling someone else’s “product.” These products can be anything from ring tones to dating sites to tuna fish. The key to all of this is getting traffic to the offer for less of a cost than what you are being paid – easier said than done.
I’ve studied this for some time now, but am far from educated on it. You could say I’m very low on the affiliate-marketing-street-smarts scale. However, here’s a few of my very simple observations on the methods people use to get the traffic and make the moolah.
The Brute Force Method
Send as many people to your landing page as possible (even if it sucks) and a few are bound to complete the offer and earn you some coin. This is by far the easiest method. You don’t have to have a good offer. You don’t have to have a good sales/landing page. You don’t have to have a good domain. You just have to have traffic.
This problem is, how do you get that traffic? One of the primary ways of generating traffic in affiliate marketing is through PPC advertising. Well, if your offer or your landing page stinks, you’re going to be paying out the you-know-what for junk traffic. Operating at a loss isn’t the most profitable position is it?
The only way this works is if you can drive hoards of traffic without paying for it – usually not an easy task. I read the blogs of many who have run this route. Their final conclusion is usually that affiliate marketing is a scam, no one makes money in it and Santa Clause is a lie.
The Look-At-Me-I’m-a-Fricken-Genious Method
Sending a few interested people to a targeted offer with a well done landing page is a much better way to go. This keeps your costs much lower as you’re not paying for hundreds or thousands of clicks and your conversion rate higher as the people comming to your sales page are actually interested in what you have to offer. Lower advertising costs plus higher conversions equal higher profits.
But, if it were only so easy. This method requires two very important things (and two of the closest guarded secrets of affiliate marketers) – great keywords and a great landing page. Both of which take a lot of research and experimenting to get. That’s more work than most people are willing to put into it and come to many of the same conclusions that the ‘Brute Force’ people come to.
Are you and idiot?
Obviously one of the two methods above isn’t going to win American Idol (or County Star Idol or Canadian Mountie Idol.) The thing is, most people try to succeed in affiliate marketing by using Method A. Sure, they’ll tell you that their keywords are targeted and they’ve spent hours stealing other people’s landing pages. But, their stats say otherwise.
Which category do you fit into? Honestly, most of us are fooling ourselves. We have to look at this stuff objectively. Affiliate marketing is a tough business, but if you’re really willing to put the work into it, it can pay off in big ways.
June 19, 2008 1 Comment
I’ve given in. I’ve jumped on the tweeting bandwagon. Twitter, the not quite so new internet fad, has drawn me into its fold. My joining was prompted by the musings of blog giants Darren Rowse and John Chow, both of which are active twitter-ers. These guys use twitter as a social networking/marketing tool. They tweet regular updates through the day highlighting new posts and other random happenings (The other day Problogger let his 6,600 followers know that his son poked him in the eye.)
Stealing Their Ideas
Well if twitter works for my favorite full-time bloggers, then it works for me too. I know that social networking is a big key to driving traffic to your blog. This is an area that I need to work on some more. So here’s my secret plan (shhh! Don’t tell anyone!) <secret plan>…I’m investigating the social networkings of all my favorite blogging heavyweights. I’m looking to see what works for them, what sites are driving traffic to their blogs and what is generating the most reader interaction. Twitter is my first attempt at this. </secret plan>
Are you Following Me?
Become one of my faithful followers on twitter – WallerBlogDotCm. When you become of followers, comment below and I’ll give you a shameless plug in a future post (free link love baby!)
June 4, 2008 4 Comments
This is the first real monthly earnings report since this blog was resurrected at the beginning of this month from an 8 month hiatus. Year to date income for WallerBlog dot Com has averaged $47.03/month. Blog income for May was down from the YTD average, but has increased from April’s $34.13.
Total Blog Income for May 2008: $37.32
Here is the breakdown:
Blog income has decreased since the beginning of the year. This is primarily due to Google’s PageRank update. My blog went from a PR 3 to a PR 0. This has effectively killed all income from Text-Link-Ads and LinkWorth. Before this month LinkWorth was my biggest money maker. That loss has been mitigated by the addition of PayPerPost.
Traffic this month is up to 1,294 page views from 608 visitors. The top traffic sources were:
- Google: 138
- Direct: 119
- StumbleUpon: 125
- Entrecard: 95
As usual the big G was the top referrer. The biggest surprise though was the 125 visitors from StumbleUpon. The Blogging Tips Carnival was Stumbled and received more traffic than any other post this month.
Determination is the key
Determination is the only thing that will make your small blog a success. Determination to write good content, determination to research monetization opportunities and determination to network to drive traffic to your blog. This month I am determined to work to gain quality backlinks in order to gain more green on my PagerRank. This will give me many more opportunities to increase this blog’s income and get me closer to my goal of earning a full-time living via the internet.
June 1, 2008 No Comments